Journal — 05.01.2026
Not for the spectacle. Nothing of the arena about it. The bull in the mark is the working animal: it pulls, stands in weather, and outlasts the person who owns it.
Two horns and a letter. That was the whole brief, and the drawing took a year to stop being decorative.
A mark should be a stamp, not an illustration. It goes on everything we ship, and everything it goes on is ours.
— LV.